Texas Tech Athletics announce extension with Advance

LUBBOCK, Texas – Texas Tech Athletics has announced a multi-year extension of its partnership with Advance, an industry leader in name, image and likeness consulting, education and life skills development for student athletes.

“Texas Tech Athletics is committed to providing our student-athletes with the tools necessary to succeed in the ever-evolving collegiate NIL field,” said Dr. Amy Heard, Senior Associate Athletics Director for Strategic Engagement. “We believe that Advance and the education they provide is a key to this success.”

As part of the extension, Advance will continue to offer NIL protection training sessions for student-athletes and Texas Tech staff after a successful first year in the partnership. Advance has made several trips to Lubbock over the past year to provide students and athletes with essential development training on NIL development, how to effectively market and use their NIL, as well as taxes and contracts.

“In this second year of NIL, student athletes are engaging with NIL opportunities in new and different ways and we look forward to continuing to provide them with the education they need to approach their opportunities in a responsible and informed manner,” said Luke Fedlam , managing partner at Advance. “We are pleased to extend our partnership and continue to provide strategic advice and NIL conservation education in the rapidly evolving NIL landscape.”

Advance, a joint venture between longtime partners TeamAltemus and Anomaly Sports Group, was on the Texas Tech campus as recently as September to provide training not only to Red Raider students and athletes, but also to executives, coaches and members of the business community. The sessions with coaches and staff should provide resources to support their own student-athletes with issues that arise regularly related to NIL.

“Our partnership with Texas Tech embodies the essence of delivering NIL protection education to all stakeholders, but most importantly student athletes,” said Courtney Altemus, managing partner at Advance. “Texas Tech is committed to providing its student athletes with the best resources to help them advance in life beyond their sport and we are honored to be their partner in this endeavor.

Advance strategically benefits from its partners by bringing together experts in sports business, education, finance, law, marketing, branding and compliance. Advance’s expertise, network of professional athletes, and weekly presence on college campuses across the country allows its team to collect real-time data and be agile to respond quickly to the rapid changes in collegiate athletics.

There are currently more than 15,000 student-athletes in the Advance Protective Education ecosystem, which provides timely data points to optimize thoughtful and comprehensive NIL solutions in real time. In addition to Texas Tech, Advance has partnerships with similar Power Five schools such as Louisville, Michigan State, Minnesota, Ohio State, Penn State and Wake Forest, as well as the Atlantic Coast Conference (ACC) and the Atlantic 10 Conference.

For more information on Advance please visit www.AdvanceNIL.com or contact Ashley Wechter (Director, Collegiate Partnerships at Advance) at [email protected]