Amazon brings palm paying technology to Texas Whole Foods

DALLAS—Amazon is expanding its palm-recognition technology to 16 Whole Foods locations in the Dallas-Fort Worth area, reports the Dallas Morning News. The technology, called Amazon One, allows customers to pay with a swipe of their hand.

Whole Foods stores in Irving and Highland Village will be the first to implement Amazon One, and Amazon plans to roll out the technology to the remaining locations in the coming weeks.

In August, Amazon launched its first broad rollout of the technology in more than 65 whole-food stores in California. The company had tested Amazon One Pay in Seattle, Austin and certain stores in Los Angeles and New York. About 160 locations have Amazon One features, including select Whole Foods, Amazon Go convenience stores, Amazon Fresh grocery stores and Amazon Style department store in Los Angeles.

Amazon launched Amazon One in September 2020. Besides payment, the service can also be used to show a loyalty card, enter a place like a stadium, or provide ID at work. The technology is “designed for the highest level of security, using specially designed algorithms and hardware to create a person’s unique palm signature,” Amazon said.

According to Burt P. Flickinger III, executive director of retail consulting firm Strategic Resource Group, consumer buying habits have changed because Amazon as a whole is making shopping faster and easier.

“Forty-five to 46% of consumers shop less at conventional grocery stores,” he told the Daily News. “And they usually buy more products because they have more time now.”

Amazon One is available at select Hudson Nonstop Stores in Dallas Love Field and DFW airports.

Last month, Hudson announced that a store at Los Angeles International Airport would be powered by Amazon’s Just Walk Out technology and Amazon One, while Seattle’s Climate Pledge Arena announced the expanded deployment of Amazon One in three concession areas within the arena and is committed to the connected four existing Just Walk Out technology and Amazon One enabled stores that opened in 2021.

According to Morning News, grocery retailer HEB has tested its “fast-scan” technology at a location in San Antonio. Customers use a device to scan their items while shopping, then check out at a quick scan station.

At the 2022 NACS Show, industry professionals from Pilot Travel Centers and Mach 1 shared some best practices for integrating self-checkout into convenience stores.

Convenience stores are adding self-checkout and point-of-sale technology. Chevron, through a partnership with Grabango, announced checkout-free shopping at Chevron’s ExtraMile store in San Ramon, California. Bp, MAPCO and GetGo Café+Market have also partnered with Grabango to integrate point-of-sale technology into their stores.

Choice Market’s convenience stores in Denver offer self-checkout, walkout technology and an app that all sync and communicate with each other. Choice Market recently opened a standalone store on the University of Colorado’s Anschutz Medical campus that will be open 24 hours a day.

NACS is offering a free webinar on self-checkout innovations in C-stores. Pre- and post-pay fuel transactions, loyalty, cash payments and age verification are also discussed.

Read more about frictionless checkout systems in “Self-Checkout Strategies” in the March issue of NACS Magazine. And look out for research from NACS Convenience Voices on how customers perceive self-checkout in the upcoming December issue of NACS Magazine.