Colorado Rapids Signs Multi-Year Shirt Sponsorship With University of Colorado Health System

Over the coming months, fans of the MLS Colorado Rapids First Team, their MLS NEXT ACADEMY program and select Colorado Rapids Youth Soccer Club teams will experience the first wave of cooperative marketing between the Rapids organization and one of the Rocky Mountain area’s premier employers , University of Colorado Health-UCHealth.

The regional healthcare provider employs 29,000 people, has 12 acute care hospitals, world-class biomedical research and hundreds of physicians throughout Colorado, southern Wyoming and western Nebraska.

As part of the relationship, UCHealth brings Ready. Sentence. CO.”, a novel wellness-focused initiative designed to help restore Colorado to the healthiest state in the United States. UCHealth, the Rapids and Kroneke Sports Entertainment will jointly deliver health-related education and outreach programs, health and wellness events, and additional community health investments as part of a fresh Ready. Sentence. CO. theme.

The common goal is to provide opportunities for all Colorado residents to lead healthier lives.

As a key part of the relationship, UCHealth will become the Rapids’ official shirt sponsor through the 2029 MLS season. To expand the mission of this partnership, the UCHealth logo will be featured prominently on the front of the Rapids jerseys.

Rapids jerseys symbolize the two organizations’ shared commitment to encouraging fans, club partners and the Colorado community to join the team and commit to living their best, healthy life in Colorado.

“For years, Colorado has been known as home to some of the fittest, strongest and healthiest populations in the country. The past few years have taken a toll on all of us, both physically and mentally, and it’s time for Colorado to regain its status as the healthiest state in the nation,” said Manny Rodriguez, UCHealth’s chief marketing, experience and customer officer. “Ready. Sentence. CO. is designed to motivate, challenge, and inspire all Colorado residents to embrace a healthy lifestyle.”

Colorado Rapids executive vice president and general manager Pádraig Smith celebrates with fans at DICK’S Sporting Goods Park after the Rapids secured a berth in the 2021 playoffs.
John A. Babiak. @Photog_JohnB

“The Rapids strives to be the heartbeat of the sport in Colorado, so we couldn’t be more excited to be partnering with a local organization like UCHealth, who has not only invested in the well-being of our community, but have also shown a long-standing support of the sport in Colorado,” said Padraig Smith, executive vice president and general manager of Colorado Rapids.

“This announcement is a significant day for our club as the partnership will provide a platform for both our organizations to work with our fans and community to advance healthy living initiatives. We look forward to UCHealth being part of the Rapids family for many years to come.”

Colorado Rapids

“We are very pleased to announce a partnership of this magnitude with UCHealth,” said Michael Ceilley, SVP of Partnership Marketing & Media Sales at Kroenke Sports & Entertainment.

“As one of the premier healthcare systems in our state, UCHealth is an exceptional community partner that impacts the lives of so many Colorado residents every day. We are proud to extend our relationship with UCHealth and welcome them as the Rapids’ new shirt sponsor.”

Colorado Rapids

“UCHealth provides expert medical care and advanced treatment options, but our ultimate goal is to keep our communities healthy and out of the hospital,” said Dr. Abigail Lara, medical director of health equity at UCHealth and associate professor of medicine at the University of Colorado School of Medicine. “Partnering with the Rapids and Kroenke Sports & Entertainment to launch this initiative gives us another opportunity to connect with Coloradans to truly make an impact on the health of our state.”

The club previously had sponsorship partnerships with Transamerica, Western Union and the World Financial Group.