Colorado Rapids announce a new front of jersey sponsorship with UCHealth

Gone are the days of a blank Colorado Rapids jersey.

News leaked on Sunday from UCHealth’s website that it had agreed to be the primary jersey front sponsor for the Colorado Rapids for the next seven years, running until the end of the 2029 Major League Soccer season.

The Rapids were the only team in MLS without a main sponsor on the front of the shirt or sponsorship down the right sleeve, the other common area of ​​the shirt where sponsors are displayed. The team had been without sponsors for the past two seasons. Transamerica was the main shirt sponsor, starting ahead of the 2017 season and closing the deal after the COVID-riddled 2020 season.

The financial terms of the deal were not immediately disclosed.

The financial support required from a major shirt sponsor in MLS averages between $3 million and $5 million per year. In addition, the club will receive a lump sum payment from Dick’s Sporting Goods, who signed a 20-year deal for the stadium’s naming rights in November 2006, just prior to the completion of the stadium. It was reported at the time that it would cost $2 million per season and be phased out after the 2026 season.

While the team was without a sponsor, sources confirmed to The Post twice in 2022 that a deal with a local organization was close to completion. In the end, the club waited until the off-season to announce a key partnership.

“The Rapids strives to be the heartbeat of the sport in Colorado, so we couldn’t be more excited to be partnering with a local organization like UCHealth, who has not only invested in the well-being of our community, but have also shown a long-standing support of the sport in Colorado,” Rapids general manager Padraig Smith said in a statement. “This announcement is a significant day for our club as the partnership will provide a platform for both our organizations to work with our fans and community to advance healthy living initiatives. We look forward to UCHealth being part of the Rapids family for many years to come.”

As part of the agreement, UCHealth will be the primary sponsor for first-team jerseys, training tops during training, as well as academy-level teams in MLS NEXT and Rapids 2 in MLS NEXT Pro.

Source