Music Industry Reactions – Billboard

The music industry is celebrating the successful passage of California’s Proposition 28, which voters approved 62% to 38% (with 60% of the total votes tallied Friday).

The proposal — which will provide nearly $1 billion in new funding annually for arts and music education at all K-12 public schools in the state — was widely championed by the music industry, receiving financial backing from companies like Fender Music and Universal Music Group. who raised a Yes on Prop 28 flag over the famous Capitol Building in Los Angeles in the weeks leading up to Election Day.

“The success of Prop 28 is a tremendous win for children in California’s public schools, and we are so grateful to California voters for endorsing this historic investment in music and arts education,” said Fender Musical Instruments Corp. CEO Andy Moony provided in a statement billboard. “Regardless of their economic or geographic background, over six million children each year will have equal access to music and arts resources that teach skills, behaviors and skills that will benefit them in their professional careers.”

Written by the former Superintendent of the Los Angeles Unified School District Austin Beuter, the proposal was endorsed by more than 350 individuals and organizations, including the likes of Warner Chapell Music, Red Light Management, The Recording Academy and CAA; legendary executives like Quincy Jones and Irving Azoff; and A-list artists like Dr. Dre, will.i.am, Lil Baby and Katy Perry. Mid-October Christina Aguilera and her fiancé Matthew Rutler (investor and founding director of MasterClass) hosted an event at her home to support the proposal, which included performances by musicians Lady BriA republic Tim Meyers and Aloe Blacc.

The Recording Academy — which recruited members in both Los Angeles and San Francisco to provide their signatures to ensure Proposition 28 got to the vote — says it counted passing Proposition 28 as a victory for California kids as well as the Creativity of the state recognized economy.

“As music creators, we at Recording Academy cannot stress enough how valuable music is to our communities and ultimately to the world,” said the Recording Academy CEO Harvey Mason Jr. in an opinion. “We are thrilled that California voters have recognized the importance of keeping music alive in our schools by approving Proposition 28. I want to acknowledge Austin Beutner for his vision and leadership, and say a big thank you to all of our California members who have used their votes to ensure the arts have a place in the classroom.”

The proposal, which draws from the state’s general fund without levying taxes, has received such strong industry support in part because it offers California’s 6 million public school students a gateway to California’s creative industries. This includes students in disadvantaged communities, with 30% of the funding going to schools based on their proportion of low-income students enrolled statewide. Chief People and Inclusion Officer of UMG and Co-Chair of the Taskforce for Meaningful Change Eric Hutcherson, who said this is the first proposal that UMG has officially moved on as a company, notes that the funding will help inspire a diverse group of future leaders in a variety of roles in the music industry that go beyond the mere Its going beyond being an artist or producer by helping more kids get music lessons. “What you find is that these industries have all these opportunities available,” Hutcherson said billboard before the bill is passed.

In theory, the funding provided by the passage of Prop 28 will flow nearly $1 billion annually to California’s creative industries. According to Bloomberg, the state of California is on the verge of becoming the world’s fourth-largest economy by overtaking Germany, and according to a study by the Otis College of Art and Design, nearly a quarter of the state’s economy comes from the entertainment sector.

The successful campaign is one that supporters hope can be replicated in future elections in other states like New York and Florida.

“For the first time in a long, long time, teachers and school staff joined artists and entrepreneurs, as well as business, labor and community organizations in support of public education,” Beutner said in a statement. “I hope we can build on this and continue our commitment to providing the best possible education for children in California’s public schools.” For many, a good education is the best way out of poverty and the promise of opportunities for all.”

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