A California proposal is among the most unpopular in history today

As of Monday morning, California’s sports betting deals are on track for some of the most embarrassing losses in the state’s history.

Proposal 26, which would have legalized sports betting on tribal lands, loses 69% to 31%, while Proposal 27, which attempted to legalize online gambling, loses a staggering 83% to 17%. There is not a single county in California that has passed a majority yes vote to any of the ballot measures.

Californians are not typically known for a puritanical voting record when it comes to social issues. So what’s up? we have dr Isaac Hale, a former pollster and current assistant professor at Occidental, whether the non-stop promotion of sports betting had an impact on public feelings about the measures.

“I think the sheer volume of ads has exhausted voters — but it’s important to note that heavy ad spending hasn’t sunk Prop 22 (the app-based driver labor rights exemption initiative) in 2020,” Hale wrote per E-mail. “Proponents of Prop 22 (Lyft, Uber, DoorDash, etc.) spent over $200 million on this campaign. The difference this time with Proposals 26 and 27 was the enormous amount of spending for both support and opposition.”

“The spending on ‘No to 27’ was historic – about $250 million,” he added. “It’s no surprise that voters walked away with the message that sports betting is dangerous and undesirable.”

Proposition 27 positioned itself as a moneymaker for homeless groups in the state and counted FanDuel, DraftKings and BetMGM among its biggest supporters. Nearly $250 million was spent on opposition, mostly by a number of Native American tribes.

Competing advertisements may actually have done more harm than good, as the two proposals were mixed together with different outcomes and financial implications. An October poll of potential California voters by the Berkeley ISG Poll found that “voters who say they’ve seen a lot of ads about props. 26 and 27 [planned on] vote no by a wide margin, while those who saw little or no advertising are roughly evenly distributed.”

“I’ve been in the industry since the beginning and I’ve never seen anything like this,” Bill Pascrell III, a gaming industry lobbyist, told CalMatters. “The kind of money they’ve spent and the results they’ve had are just awful.”

Unfortunately for Californians, who despised the endless barrage of sports betting ads, the problem isn’t going away anytime soon. Over 30 states allow sports betting and the big-money gambling companies are unlikely to give up the prospect of including California on the list. The Associated Press reported that supporters of both proposals would not confirm whether they wanted to seek more voting measures or instead pave a path to legality through state legislation.

“I think the clear takeaway is that if online sportsbooks want to get into the California market, they probably need to get the Tribes on board first,” Hale said. “If they can do it and thereby prevent a huge spending campaign against them, maybe they have a better chance.”



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